8:15am-9:00am
Breakfast with the Professor + Sponsor Expo
Join us for breakfast accompanied by a freewheeling, informal conversation with industry legend Dr. Bill Trombetta.
Dr. Bill Trombetta has been a thought leader and trusted advisor in the healthcare industry for over 30 years, and a member of the HCEA community for almost two decades.
As a licensed attorney, Bill helps healthcare organizations, from manufacturers to distributors to providers, safeguard their companies against antitrust, antikickback/fraud and abuse claims. And as a healthcare litigation expert, promotional materials advisor, and executive MBA marketing professor, Bill advises organizations how to avoid costly and potentially problematic issues with strategic, business planning and marketing documents.
9:00am-10:15am
ROUNDTABLES
Corporate, Association, and Industry Supporter Roundtables
Among the most valuable sessions every year, the corporate, association, and industry partner roundtables are a place to ask questions, discuss key issues, and share best practices with fellow members.
10:15am-11:00am
PANEL DISCUSSION
Disruptive Engagement: Adapting Your Convention Program Amidst Monumental Change
Event professionals have always embraced and navigated change, but never has the pace been this brisk or the stakes so high. Corporate sustainability mandates and unprecedented cost increases are reshaping our programs. And while new technologies like artificial intelligence offer great promise, for many, the benefits remain out of reach.
Are in we amid several simultaneous short-term changes, or a bigger inflection point in our industry?
In this panel discussion of our day one speakers, hosted by Courtney Soice, Chief Marketing Officer at Hamilton, we will discuss how these forces are changing the way we manage exhibits and conventions, gain insight on where to start, how to prioritize going forward, and where to go for help along the way.
11:00am-11:15am
Spotlight Session - Impact XM
11:15am-11:30am
Spotlight Session - Nth Degree
11:30am-12:15pm
DEMONSTRATION
Reaching into the Future: Using New Technology to Drive HCP Engagement at Healthcare Conventions
“It feels like we’ve reached into the future and grabbed this product,” says Greg Joswiak, Apple’s senior vice president of worldwide marketing, describing the Apple Vision Pro. “You’re putting the future on your face.”
Whether you are running toward the future, or are being dragged there, we are all headed there together - and faster than ever. The technology landscape is exploding, and with more options comes more opportunities … and uncertainty.
Our panel will cut through the complexity, examine the latest options, and reveal how to pick the right technology to bring your content to life.
12:15pm-1:15pm
Sponsor Expo • Networking Lunch • Meet the Board - Sponsored by Philadelphia Life Sciences
Enjoy lunch with your colleagues and meet HCEA's new Board of Directors.
1:15pm-1:30pm
Spotlight Session - Access TCA
A 15 Year, Excruciatingly Detailed Study of Longitudinal Data and Its Measurable Impact on Corporate Culture
Join us for a members-only tour of Access’ top-secret R&D lab, where fiction becomes reality, and every single problem vexing the modern event professional floats away, Wonka-style.
1:30pm-2:15pm
PRESENTATION
Outsourced Exhibit Staffing One Year Later: What Did We Learn?
At last year’s annual meeting in Charlotte, the Novo Nordisk conventions team its groundbreaking plan to outsource convention staff, an initiative designed to lower costs and meet Novo Nordisk’s aggressive global sustainability targets.
We asked ourselves whether this would be a one-time initiative, or the beginning of a bigger trend, especially among larger companies. Time will tell.
In this session, the same team will look back one year, reveal what worked what didn't, what they learned, and what surprised them, and discuss where they plan to go from here.
2:15pm-2:30pm
Spotlight Session - Exhibitus
Join us for a whimsical journey into the art of empathy, exploring its power to enhance HCP engagement and influence. Enjoy a fun, interactive session where you’ll discover unique approaches to reaching audiences and elevating our marketing efforts.
2:30pm-3:15pm
Innovation by Association: New Initiatives, New Priorities, New Focus
PANEL DISCUSSION
Meet the show managers who are challenging the status quo to create more value for both their delegates and their sponsors, to adapt to their exhibitors’ evolving needs, and to contain spiraling costs.
From health equity zones to puppies to plush toys, they’ll reveal what’s new, what works, and how they are preparing for what’s next.
Have a question for the panel? Submit it now.
Moderated by Laine Mann, Stemline, a Menarini Group Company.
3:15pm-3:45pm
Refreshment Break
3:45pm-4:30pm
PRESENTATION
A New Roadmap for Building Your Value as a Convention Marketing Professional
Whether you are new to healthcare conventions, or manage those who are, this insightful session will provide you with a blueprint for navigating your career path, with the express steps required to become a valued, influential leader in your organization.
Presented by Jane Wolfe, Founder and Principal of The Strategic Meeting SPOT. Jane brings decades of hands-on, client and supplier-side experience in strategic meeting management, convention management, and supplier relationship Management at Biogen, Creative Group, StarCite, and Amgen.
4:30pm-5:00pm
PRESENTATION
HCEA: Where We Are and Where We’re Going
HCEA’s new president, Laine Mann, will brief us on HCEA’s long-term roadmap and priorities for 2024-2025.
EVENING
Free Evening for Industry Hosted Events
A free evening to enjoy Tampa with old friends, new friends, or on your own.