8:15am-8:45am
Buffet Breakfast + Roundtable Readouts + Awards Ceremony
9:00am-9:45am
INTERVIEW
Corporate Policy to Carpet Line: The Mega Trends Driving the Business of Healthcare and How They Will Impact Your Convention Strategy … and the Future of Conventions
Join us as Dr. Bill Trombetta bridges the significant challenges in healthcare with the innovative marketing strategies used by pharmaceutical companies at conventions.
Bill will connect the dots between the mega trends driving the business of healthcare and our convention messaging and engagement strategies:
The massive impact of mergers, acquisitions, and private equity among pharma, biotech, device, and healthcare technology companies
The shift from volume-based to value-based healthcare
Legislative focus on ensuring healthcare quality, accessibility, and transparency while reducing administrative burdens for providers.
The social determinants that are increasingly an obstacle to reaching significant patient populations
You will leave with an understanding of how each of these trends impacts healthcare delivery, patient outcomes, your convention strategy, and the industry's future.
9:45am-10:00am
Spotlight Session - Spiro
Kevin Ruiz, Vice President of Strategy, Measurement, and Innovation at Spiro, will discuss how optimal sponsorship strategies are evolving. Focusing on sustainability and precise targeting, Kevin will show how these approaches, led by data-driven decision making, result in meaningful connections and maximized value. Learn how to move beyond traditional practices to create impactful, memorable experiences.
10:00am-10:45am
PRESENTATION
Latest Healthcare Exhibitor Benchmarks: Compare Your ROX and ROE - Sponsored by Reality Engineering
Are you delivering impactful experiences? Are physicians getting what they want and need from your exhibits? Are your sponsorships relevant and memorable?
In this session, you will be the first to see EVOLIO’s hot-off-the-press healthcare industry benchmarks - data you can use to measure and improve the impact of your exhibits and sponsorships, inform your stakeholders, and highlight the value of your program … and yourself.
Plus, you will see how healthcare convention benchmarks compare with other industries, learn to establish SMART (specific, measurable, achievable, relevant, and timely) KPIs, and optimize ROX (return on experience) and ROE (return on emotion) for your visitors and stakeholders.
Don't miss this engaging and informative session and elevate your healthcare conventions to a higher level.
10:45am-11:00am
Break
11:00am-12:00pm
PANEL DISCUSSION
HCEA's Annual HCP Panel:
Firsthand Perspectives on the Value of Healthcare Exhibits in 2024
In this signature session of GST24, we’ll ask healthcare professionals how they feel about medical conventions: which exhibits attract them, what resonates, and what doesn't. And we’ll compare their responses to the results of HCEA’s HCP survey. GST24 attendees will leave with a copy of the data.
Moderated by Michael Young, Principal and Founder of biomedwoRx: Life Science Consulting.
12:00pm-12:15pm
CLOSING REMARKS
Onward and Upward
Laine Mann, newly installed president of HCEA, will close out GST24, and announce the location of our next in-person meetings.
